Shop locally in Downtown Waukesha! The importance of locally owned small businesses was recognized by the United States Congress in 2011 and named “Small Business Saturday”. This is a day of recognition and celebration, dedicated to local shopping. The Saturday following Thanksgiving is a great time for friends and family to come together and enjoy Holiday shopping. This small business Saturday expect to find great deals and sales at businesses of all sorts. Downtown Waukesha is a vibrant and diverse community of small businesses that offer a large variety of products and services. Join our beautiful downtown city community and support local this Small Business Saturday.